opus vfx

PROJECT OVERVIEW

Role: Brand Designer, Web Designer, Webflow Developer

Services: Brand Identity, Messaging Framework, Web Design

Objective: Build a high-end brand identity and Webflow-powered digital showroom (work in progress) that reflects the sophistication, technical depth, and immersive spirit of their work. The initial idea was to craft a high quality brand that looked more cinematic and storydriven than the standard high tech company look for the website.

BRAND IDENTITY SYSTEM

I am not a logo designer. I used AI to create the logo emblem emphasizing geometric balance and cinematic flair and paired that with a dual-typeface system of Clash Display + General Sans.

Again giving AI my starting color palette from my stylescapes and research. I had it create a more flexible variant and I curated the final result.

The idea was to have the website use the cinematic color palette and strategically use the more futuristic accents on social media and the future web app.

Final Homepage

The end result was a homepage and by extension a brand built with a cinematic identity that differentiated Opus VFX from legacy and emerging competitors.